Business Model

We've built a process that takes the mystery out of great returns.




Value Play
The process begins by identifying the right kind of underperforming properties. We're drawn to locations in need of help, but that feature a plausible path to profitability—usually a combination of property facelift and improved amenities. We then formulate a plan to get there, and raise capital from investors to finance the operation.


Capital Improvements
We rehabilitate our properties inside and out, from enhanced curb appeal to upgraded interiors. For many locations, even modest enhancements are enough to transform earning potential and stay relevant for years to come.


Property Management
We don't just renovate and refurbish; we're in the business of long-term performance. Properties in need of rehab tend to come from inefficient prior ownership, so we assume full management of our assets from day one with a qualified, fully integrated team.


Hold and Cash Flow
Once we've built a business that works, we retain control of operations for 5-12 years. Our investment pays off, and we share this long-term ownership value—and ongoing returns—with our investors.


Unlock Equity and Repeat
A profitable management period ends by selling the asset for a final equity gain. After a last round of investor compensation, the process starts over with a new location and a new value play. Because customer demand never stops evolving, there will always be properties in need of our help.